4 Ways to Make Money(Photo Booth Business)

If you are going to make money in the photo booth industry, there are a few things to keep in mind. First, it is a rapidly expanding industry so the time to get in is NOW, not 5 years from now.

Photo Booth International discusses 4 ways of making money with a photo booth business, and what you can do TODAY to start moving towards getting your slice in this exciting industry.

1. Do Weddings

This one is a classic and where many aspiring entrepreneurs find the most success.

There’s a ton of other ways of making money with photo booths, but weddings are the niche where many individuals find the most success. It is because people generally have higher budgets for weddings, and are willing to invest in them to make them truly special. Most importantly, they also want to make their wedding day memorable (who doesn’t?) And what better way to record the memories than by having a photo booth at the venue? It would help memorialize the special day forever in the form of lovely pictures.

There are a lot of different methods of acquiring wedding clients for photo booths, but here are a few of the top ones:

Do a bridal expo, and present your product magnificently.
If you don’t have a website, get one, and focus on SEO. Having a strong online presence will ensure that people who are looking to rent a photo booth for their wedding are able to find you. Getting in front of as many eyeballs as possible, of couples having weddings, and convincing them that you are the right choice for making the most memorable day of their lives even more memorable, is the name of the game.
Network with venue owners, and people who interact directly with brides. Photographers, coordinators, and other vendors also offer great networking opportunities for generating business. If this is really the business you want to be in, then commit to it by getting acquainted and even developing friendships with people in the industry. It is really an amazing feeling when you get work out of nowhere because a friend of yours recommended you.

Finance a Photo Booth and Start Your Business Today!

2. Do Corporate Events

Corporate events are great because you will often get recurring business from the same client. It is because corporations often have a nice sized budget for different parties and events that they are hosting and organizing, and your photo booth is a great opportunity for them to get their brand in front of a ton of people.

The advantage of owning a photo booth business is that you will have easy branding options to offer your clients. For instance, when the attendees get pictures of themselves clicked at the photo booths, they would obviously want to hold on to these studio-quality images of themselves. And guess whose logo is on that image? Your corporate clients’ of course!

A great medium that is working very well right now for securing corporate clients is actually a social media platform – Instagram. It’s one of the simplest and most effective strategies to generate new customers for your photo booth business. Just make sure that you add posts that showcase a ton of corporate settings with your photo booth. And in order to make it easy for the right types of individuals to find them, use the appropriate hashtags.

Another point to keep in mind here is that you will also have the opportunity to do charity events. This might sound like something that doesn’t pay, but it can if you reach out to corporate sponsors to sponsor the booth. You can still do all the custom branding for the sponsors of your booth. It is definitely something worth pitching to the charity event coordinator if you don’t want to work for free. A lot of people see success with this strategy.

Charities can also be a great way to improve your own brand visibility. It will help demonstrate to your business partners and clients that you have goodwill in the community, which in turn can help strengthen your brand image.

Want to Finance a Photo Booth to Start Your Business?

3. Do Parties

Photo booths are quickly becoming a staple at basically every kind of party. Whether it is bar mitzvahs, quinceaneras, backyard parties, DJ events, Halloween and other costume parties, birthdays, anniversaries, graduations, baby showers, the sky is really the limit when it comes to opportunities for hosting a photo booth at parties.

Regardless of the types of events or parties, the same universal marketing principles apply when you’re attempting to gain a customer base for your photo booth business. Make sure you have a tremendous online presence – your website is in great form, displays the most accurate and up-to-date business and contact information, and is actually functioning! However, if you’re still facing trouble attracting visitors or generating traffic, then consider running some ads on Google.

And of course in this day and age, when one is discussing online presence, social media presence is a part and parcel of the game. Without a doubt, having a strong social media marketing strategy can have a strong impact on your success and visibility in your local community. No matter what the medium, it’s important to create engaging content that will not only attract visitors to your profile or website but will also compel them to share it with colleagues, friends, and family. It will help generate a cycle of free publicity that your business could sure use to attract newer clientele. Also be sure to participate and engage in local discussions in your business community including client, partner, and vendor networks.

4. Do Virtual Events

Don’t feel limited by the restrictions on public gatherings and events driven by the need for social distancing due to the global COVID-19 pandemic. Thankfully the digital age, with its rapid advances in technology, has opened up new possibilities and avenues for social interactions, with virtual events.

If done effectively, a virtual event can serve as a great marketing tool, increasing the visibility of your photo booth business even as it promotes socializing and fun activities in a virtual setting. For a wider customer outreach, host a virtual event with a virtual photo booth, which is nothing but an online webpage or application that allows guests to click pictures with exciting photo editing features and fun digital props and share them with one another. In addition you can create lovely virtual backgrounds according to your theme and brand. Besides taking timed selfies and videos, participants can also post individual pictures and group photos on the webpage or app with interesting taglines and comments. All participants need is a PC or smartphone with a camera and access to the internet to tune in.

There’s no dearth of exciting things to do with a virtual photo booth. Feel free to plan and organize any type of entertaining activity like games, contests for best prized photo, and competitions, which can only add to the fun and adventure quotient. Besides, you can tailor the agenda of the event to the marketing objectives of your photo booth business, which can help generate more business.

The best part about hosting a virtual event is that guests from all over the globe can participate, making it a truly international event. More importantly, with a virtual photo booth, the event will generate a ton of guest photos that you can proudly display on your website – will serve as a free but equally effective advertising campaign.

During this ongoing period of explosive growth in the photo booth industry, it is more important now than ever to get in and establish your brand in the market. As is the case in any industry that experiences a similar surge in demand and growth, it’s highly likely that in a period of 5 years, the photo booth business may have a higher barrier of entry than it does currently. Get in now, while it is easy, so you will be strong enough to push off new competition and sustain your business in the long term, when that time arrives.