Here are some of our photo booth success stories from the month of September!
Another month has gone by and we couldn’t be happier with all of the progress that we have been seeing with all of the PBI Family members. As you know, our exclusive Facebook community has been popping from all of the activity that you guys have been up to. We would like to highlight some of our favorite stories and photo booth success we noticed this month!
Our Top Contributor This Month in the Facebook Group
Congrats To Zoraida C Alvarez For The Top #PBIfamily Contributor Of The Month Of September. Who Will Win This Month?
Zoraida is new to the PBI Family but she is doing well already with her business, Pics and Tales Photo Booth. She is continuously gracing us with great news about her business inspiring new and old members alike. We are happy to see her utilizing the group for help in her own business, and giving help to others. We are happy to have you in our family, and wish you even more success with your photo booth business!
Oh Snap, All Snap is Here! Congrats Guys on Your New Branding.
First Gigs with their New PBI Photo Booth Equipment
Thanks for sharing your first gigs guys! We know that the first few gigs are a really exciting milestone. It proves to us that this concept can really work. Keep working hard and you can grow your business to be as big as you want.
Kristel and Michael Rogers had a great first gig this September. Congrats guys!
Tharaneka Sparrow was also kind enough to share their first event with us as well! We look forward to seeing the rest of your success to come!
Winner of Our Media Kit Prize Raffle!
EddyGee won our Media Kit Prize from our raffle. Enjoy!
Make sure you sign up for all of our contests so you can be our next winner. Find out about them in our Secret PBI Family Photo Booth Success Facebook Group!
September Big Wins
#PBIFAMILY
We like to acknowledge people when we see them making strides or having particularly big wins. This month have have two.
First we saw Alejandra Charles head out for a 3 event night. He was running 2 weddings and 1 quinceñera. That truck looks packed.
The other good thing we saw was that Brian Burns did $6100 worth of business.
We wish you all even greater success this month as you keep developing and growing your businesses!
Mirror Booth Revealed
NewsThe new PBI Mirror Booth is ready to ship.
3 Mistakes Photo Booth Owners Make with AdWords
BlogAdvertising For Your Photo Booth Business
When it comes to advertising for your photo booth business, one of the most common platforms is Google Adwords. This robust platform is responsible for more than 90% of revenue for Google Inc and most business owners know that you need to be on the first page to be successful. Let’s face it, no one is going to the 10th page of Google to find your photo booth service. While all of this stands true, there is still a large number of business owners who are not familiar with Google Adwords platform. While most people are not familiar with Google Adwords, there are some people who are familiar but don’t how to maximize it to its capabilities. I used to be one of those people until I realized that Adwords is not going anywhere. I now understand that it is such a huge part of any business current or future. After that realization, I decided to dedicate a lot of my time to learn as much as possible regarding this platform. Five years and thousands of dollars later, I’m here to talk to you about four ways you can reduce your ad spend and increase conversions. These tactics have allowed me to grow my business from $0 to $156,000+ in our first year of PhotoBoothDallas.com.
Negative Keywords – Just like there are keywords that are directly correlated with your business, there are also keywords that Google believes are linked to your business but have no correlation. It is important to tell Google which keywords would not help your business be seen because there are many search terms that Google associates to your business for one reason or another. For example, I would mark the keyword “cheap photo booth rental Kansas MO” as a negative keyword because I do not serve Kansas; I serve Dallas, TX. It is important to mark these negative keywords as they will help you target the right audience as well as save money in ad clicks.
– Login to Adwords click on Keywords then click Search Term Reports.
Conversion Tracking – Conversion Tracking tracks a visitor from Google all the way through your website until they have completed the goal you have set for them. In our case, the goal is for the guest to fill out the lead form for a quote. Setting up conversion tracking is a crucial step because Google will help you by serving ads to those customers who are more likely to convert. You also use this to see how many conversions you get per dollar amount spent. If you don’t have this setup, then you don’t know what ad or keyword is working, and you are just spending money blindly. A huge benefit of this tracker is that you are actually able to see what is working and what isn’t. You can then increase the budget on the keyword that is working which and lower the budget on the lower converting keyword. This simple method will save you time and money.
– On the top right-hand side, you can change the timeframe to 30 days or 90 days. To start, select 90 days. (As you get into the habit or doing this on a monthly basis, you can reduce to 30 days). The search term report will tell you what keywords or search terms your potential customer keyed in to trigger your ad.
Comb through the list and select the ones which are not related to you and click “add as negative keywords”. Over time, Google will only present your ad to the most relevant search term which results in lower ad spend and better clients.
How To Fix – Follow the following steps:
Login to Adwords click on tools then conversions then click on the “+conversion” and follow the steps.
For our company, we have it set up to where the conversion is triggered when the visitor reaches out thank you page. The thank you page only comes up after the visitor fills out the contact form. Setting up a page that redirects your visitors will make tracking very easy.
How To Add Extensions – Login to Adwords click on Ad Extensions and use the drop-down on the left to view the different options, try to add all of them if you can.
I hope this helps you out by reducing your ad spend remember that Adwords does have free tech support so you can always call them for help if you get stuck. Congrats on starting your Photo Booth Business and making it this far, starting my business was the best decision I ever made. It has not been easy, but that’s what comes with being an entrepreneur. If you are looking to start or expand your photo booth business, please have a look at our website where you will find information on all of our photo booths for sale.
Check out my new 6-Figure Photo Booth Course Here
By Josh Pather
Photo Booth International
Photo Booth Business with Corporate Clients
BlogThe Potential with Corporate Clients
The Photo Booth Business, Photo booths are for more than just weddings, birthday parties and holidays. There is also a huge potential when it comes to corporate clients. Think bigger than just a photo booth business.
Target recently spent an average of $7 million per store remodel in the DFW area. So they decided to celebrate by having reopening celebration events at 9 of their DFW locations. Many of their locations had food trucks, acrobats, Spot the Target dog, balloon artists, photo booths and more! Target employees and store guests really enjoyed their shopping experience.
Why should corporate clients book photo booths? Well, one of the major reasons is that it provides awesome brand exposure for them. We brand the photo with their logo, website or anything that will remind their customers of the fun experience they had at their event. Our photo booths are also social media capable which is huge for marketing purposes. Corporate clients love the fact that they can collect email addresses and even phone numbers as customers share their photo.
Aside from the exposure that it gives our company, it also helps build a business relationship with a corporate client such as Target. Now that we have worked with Target, the chances of them booking with us again is very great as they now know that we are a reputable company and that we can cater to large events such as this one.
It takes a lot of good communication and great teamwork to make a huge event work. However, the benefits by far supersede the prep work that is involved.
So the next time you are out at a networking event, bar, restaurant don’t be shy! Let the manager know who you are and what you have to offer. You could land a huge deal like we did.
Consider that starting a photo booth business is more than just setting up your booth at weddings. It’s a marketing device.