Name: Hyperlocal Social Media Marketing | Photo Booth Int
Uploaded: 2024-04-02T14:30:49+00:00
Channel: Josh Pather
Description: It's time to own your hometown. Discover top tips for hyperlocal social media marketing from the business experts at Photo Booth International.

TL;DR:

Establish your photo booth business as the go-to in your local area with hyperlocal social media strategies. Show your face on social media, join local Facebook groups for targeted marketing, and offer hometown discounts to attract local clients. Attend webinars for more growth tips.

Main Points:

Stand out on social media by showing your face and showcasing your services.
Join local Facebook groups to target potential clients actively seeking recommendations.
Adhere to group rules and track posting frequency to avoid being flagged as spam.
Offer discounts to locals to incentivize bookings and foster community support.
Promote discounts in local groups and capitalize on local searches for increased visibility.
Utilize word-of-mouth marketing and distribute business cards at local events.
Attend webinars for further growth strategies.

If you run a small business, do you own your hometown?

In other words, are you the go-to photo booth guru in your hyperlocal area? When someone asks for a recommendation, is your name the first one to come up? Do you have a monopoly on rentals at all the closest venues?

If not, it’s time to consider a hyperlocal social media marketing strategy. This strategy focuses on building your reputation right where you live, encouraging enthusiastic leads to come to you.

Keep reading to discover PBI’s top hyperlocal marketing tips. Start bringing in local clients and growing your business where you live!

1. Don’t Hide From Social Media

When appealing to a hyperlocal audience, don’t forget that you are part of the service package! In a recent video, PBI’s CEO Josh Pather encouraged entrepreneurs to show their faces on social media. Rather than panning over your backdrop, stand out from the competition by introducing yourself. This allows leads to put a face to your name.

Show off your friendly, personable attendants and state-of-the-art booths. You’ll give them a taste of what they’ll actually get for their money. This engaging storytelling can help build trust and encourage bookings.

2. Join Local Facebook Groups

Quinceanera planners, sweet sixteens, and brides-to-be tend to congregate on local social media channels. The most popular gathering spots are local Facebook groups. These locals are actively seeking out recommendations for reliable local vendors. Consider joining these groups and using the platform for local social media marketing.

Remember to read and follow all posted rules in local Facebook groups. For example, some groups may only allow business accounts to advertise their services once a week. Others allow marketing posts on a designated day of the month. If you get banned for spamming the group, you’ll lose access to a major source of potential revenue.

We suggest creating an easily accessible spreadsheet to serve as a quick reference guide. Keep track of when and how often you can post, and whether you’ve already posted for the week or the month.

3. Offer Local Discounts

The truth is that local events save you money. You don’t have to wake up as early or drive as far. You can leverage this as part of your hyperlocal marketing strategy.

If you want to own your hometown, consider offering a hyperlocal discount. This will attract clients who live within a certain radius and encourage them to book. Consider calling it a “hometown discount” or something similar. As a result, customers will understand they are supporting a small local business.

Promote your local discount in area-specific Facebook groups and encourage sharing. As a bonus, you may be able to capitalize on locals who search for “photo booth rentals near me.” By including your city along with your business name, you’ll direct more leads your way.

As locals take advantage of this discount, they’ll get to experience your incredible technology and exceptional service. From there, word of mouth will do the rest. Make sure to hand out business cards at these hyperlocal events so you can secure more bookings in the neighborhood.

Are you ready to grow your small, local business? Check out our ebook series and learn more hyperlocal social media marketing tips in our free Photo Booth Boss webinar. It’s the best place to start when you’re ready to start a rental business or take your current business to the next level.