Photo Booth International
  • Get A Quote
  • Home
    • Photo Booth Blog
  • Financing
  • Photo Booths for Sale
    • Miami Mobile Photo Booth
    • Cloee Ring Light Photo Booth
    • The Astro Mirror Photo Booth
    • PBI 12 LED Black Tie Photo Booth For Sale
    • Magic Mirror Photo Booth | The PBI Mirror 2
    • PBI Mirror Booth 3 Photo Booth
    • Quality iPad Photo Booth For Sale
    • The PBI Prime Photo Booth
    • LED Photo Booth For Sale
    • 360 Photo Booth For Sale
    • Legacy Photo Booths
      • The Oval Mirror Photo Booth
      • The Fusion Photo Booth
      • Selfie Mirror Photo Booth
      • Prime XL Photo Booth
      • Throne Chairs for Sale
      • PBi11 | The Latest Sleek Photo Booth
      • The PBI 12 Photo Booth
      • Kiosks
  • Contact Us & More
    • Make A Payment
    • Photo Booth Sales University
      • Mentoring Programs
    • Referrals
    • Shop
    • Reviews From Clients
    • Extended Warranty
    • About Us
      • Locations
      • Careers At PBI
    • PBI Awards – Photo Booth Business Owner Awards
    • Contact Us
  • Search
  • Menu Menu

How to Build a Brand Reputation that Distinguishes You From Your Competition.

The photo booth market is getting more crowded, and the competition is getting fiercer.  How is it that we are able to stay ahead of the rest of the pack and show customers why they should choose us instead of the other guys?  The answer is in our branding.  I am writing this article to explain in detail how to build a brand reputation that can distinguish you from your competitors.

We want you to be successful with your photo booth business.

At Photo Booth Advice, we like to get our information from the best.  That is why we studied the top brands in the world to see exactly what people respond to, then tested it in the photo booth market to find out what works the best in our industry.  What we ended up finding were a few key elements that are working best today, and they are a great place to start spending more time and energy.

Here are the key elements that need to be focused on in order to make sure you have a truly stellar brand reputation.

How to Get Great Reviews on Google and Yelp

If you haven’t put energy into gaining high quality reviews for your business, you are missing out on a ton of business.  Studies indicate that a majority of people will now conduct research on a company before hiring them.  What does this mean?

  1. Make sure your Yelp page looks great, all of your information is correct, and that you have added some great photos. The same applies for all the other review websites you want to target including google.  The reviews will come automatically assuming you do a great job, which leads us to point number 2 on reviews.
  2. Do an outstanding job. A good principle to live by in life and in business is to always do a little bit extra every time.  A small little extra minute or 2 of your time that goes above and beyond the call of duty for what you are hired for will go a long way in the minds of your customers.  This can mean the difference between an amazing review, and no review posted at all.  If you go the extra mile, your customers will ask you where they can leave you an awesome review.
  3. You can gain your initial reviews by sending out a newsletter to your customers a week or two after the event to ask them for their advice on how you could have made their experience even better, and emphasize that their opinion is extremely important to you. At the end you can add a link that asks if they were pleased with your service, if they would leave a nice review for you on Yelp, Google, or Wedding Wire, or wherever you want to target at the time.
  4. You can handle negative reviews by reaching out to the people directly through email. Don’t argue with them, in fact agree with what they are saying and sympathize with them and work out how it will never happen again.  Maybe offer them something in exchange for their forgiveness.  After you work it out with them and they are happy again, mention that your reviews are how you get business and ask if they might consider reconsidering their rating of your company.

How to Improve Your Brand Image

The rest of your brand’s image comes from two different elements.

The first one is your actual branding.  This means your company colors, your logo, and all of the physical and digital elements of your brand’s assets.

What I will mention here though is a couple of things to consider when looking at branding.

  1. Consider the types of people who you are selling to. What are their interests?  What kinds of colors speak to them.  Are they very elegant, or more down to earth?  Answers to these questions are very useful when choosing the colors and design of your different printed materials, emails, website, and advertisements.
  2. Make sure that you have your brand assets up to par with these ideals. Every interaction that a customer has with your photo booth business should be completely branded.  This includes everything that they touch on paper, and see on their screen (Social Media).  It even includes your booth at wedding expos and even events themselves.

Here are some things you will need:

  1. Have your social media profiles completely filled up including the description, make sure your logo is your profile picture. Make sure your header is properly formatted and looks professional.  Make sure your posts are relevant to who you are selling to and your brand’s image.
  2. Have an excellent website that not only looks great on both desktop and mobile, but is SEO friendly too so that people can find you.
  3. Make sure that you are listed properly on Google, Yelp, Weddingwire, and other listing services that you want to use.
  4. Ask people what they think about your materials, including friends and family. Sometimes people around us will have better ideas and might have ideas that can help us out.
  5. Get props that are in alignment with your brand’s image, and design your set up to match that same image. You want people to feel something unique when they use your service that they can’t get anywhere else.

Check our latest product here.

Ready to start or grow your photo booth business?

Finance Today!

It is worth noting that the most important thing to your brands interaction with your customers is your representatives.  That includes either you, or someone you have hired.  Your brand ambassador needs to be positive, helpful, and willing to go the extra mile.  The colors, logo, presentation of your set up, and services will add to the emotion of the moment.  The interaction with your representatives is what your clients will remember though.

If you enjoyed this article and would like to receive our newest articles designed to provide you with the photo booth edge, sign up for our mailing list to get the latest in your inbox.

Check out the industries latest photo booths here!

About Josh Pather

Josh Pather is a Photo Booth Business Expert who has been in the Photo Booth Business for over 10 years. Josh started out renting photo booths in 2012 and has since made millions of dollars renting photo booths to all
kinds of events. Nowadays Josh teaches 1000s of people around the world how to start a successful photo booth rental business.

View all posts by Josh Pather | Website

See more cool blogs by Photo Booth International

  • 7 Reasons Why Photo Booths are a Good Investment
  • 13 Wedding Photo Booth Props that Guests Will Love
  • 7 Side Hustles for Women in 2023
  • Photo Booth Business vs Amazon FBA: Which is Best for You?
  • Best Photo Booths of 2023

Photo Booth International
Main Office & Showroom By Appointment
4250 I-30
Fate, TX 75087 United States
Main Line / Text Number: 972-301-2930
Customer Service: 469- 273-1876

Mailing Address
Photo Booth International LLC
PO Box 660675 | PMB 82822
Dallas, Texas 75266-0675 US

Cage Code: 86CM6
Duns Number: 079980334
Linkedin Company Page
DSBS Link

Photo Booth International Programs & Employees, are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that the Photo Booth International Programs & Employees are not liable to you in any way for your results in using our products and services.

See our Terms & Conditions for our full disclaimer of liability and other restrictions.

About

  • Contact Us
  • Reviews From Clients
  • Why We ARE The Best
  • Photo Booth International Help
  • Careers
  • Terms & Conditions
  • Return Policy
  • Privacy Policy

 

DMCA.com Protection Status

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

The Photo Booth International Programs & Employees, are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that the Photo Booth International Programs & Employees are not liable to you in any way for your results in using our products and services. 

See our Terms & Conditions for our full disclaimer of liability and other restrictions.

buy a photo booth

2022 Copyright © Photo Booth International LLC® – All Rights Reserved.

IMPORTANT: Earnings and Legal Disclaimers

*Earnings and income representations made by Photo Booth Internatioanl LLC and Employees, and their advertisers/sponsors (collectively) are aspirational statements only of your earnings potential. The success of Josh Pather, testimonials and other examples used are exceptional, non-typical results and are not intended to be and are not a guarantee that you or others will achieve the same results. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying the Programs, the economy, the normal and unforeseen risks of doing business, and other factors.

© Copyright Photo Booth International LLC®
  • Facebook
  • Twitter
  • Youtube
  • Instagram
  • LinkedIn
  • Tumblr
  • Soundcloud
What Do I Do When My Photo Booth Malfunctions or Breaks Down?What Do I Do When My Photo Booth Malfunctions or Breaks Down main3 ways to take your photo booth business to the next level main3 ways to take your photo booth business to the next level.
Scroll to top