Influencer taking selfie with a ring light photo booth at a retail event

Grow Your Retail Business With a Photo Booth

If you want your retail business to stand out against the rest, a photo booth may be the perfect option for you.

A portable photo booth for businesses is simple to use and a great tool to gain exposure. Your customers will have fun snapping pictures while you grow your business organically. Read on to learn more about how you enhance your retail business with the right portable photo booth equipment.

8 Benefits of a Photo Booth For Retail 

Here are just a handful of the benefits of using a photo booth for retail to grow your business.

1. Make Meaningful Connections with Customers

A photo booth for retail stores is a great way to get customers in the door. An in-store photo booth can draw a crowd, but even more importantly, creates a positive first impression with customers.

From young teens to older couples, everyone loves taking a high-quality photo when they have the chance. A photo booth is easy and fun to use so you can make connections with all kinds of customers throughout the day, even if they don’t talk to a sales associate!

2. Collect UCG

User generated content (UCG) is a powerful marketing tool, but is still underutilized by many retail stores. Offering photo booth services in store is a great way to encourage customers to create content and easily share it across social media and other platforms.

With branded hashtags and more, you can easily access this content as well to use in marketing campaigns. You may also want to consider using this UCG for advertising in stores. From sales to new merchandise, you can display the pictures customers take to encourage other people to do the same to continue to grow your business.

3. Create Branded Content

Similarly, a photo booth for retail can be a great way to create branded content. Customers can snap fun pictures in your store or at your event while you include branded hashtags or other logos to improve brand awareness.

Every time the picture is shared on social media, people will know it’s associated with your brand. This can help you reach new audiences with each social share.

4. Expand Your Marketing Efforts

Today, marketing for a retail business can seem split between physical and digital media. A photo booth for retail offers the best of both worlds for your business and your customers. There’s something nostalgic about taking your picture at a physical photo booth, but customers then easily receive the high-quality images digitally so they can save and share them as they please. 

Incorporating a photo booth into your business plan for marketing is a creative way to stand out against the competition.

5. Increase Customer Engagement

Customer engagement is more important than ever for retail stores that operate in person. Customers crave a highly-personalized shopping experience and are being drawn to visual engagement while they shop in person and online.

A photo booth for retail is a sure way to increase customer engagement with your brand in stores or at events. Videos and pictures instantly pique your customer’s interests and keep them engaged with your brand longer than if they were to simply wander through your store.

6. Showcase Merchandise

When you start a business as a retailer, one of your main priorities is to sell inventory. Regardless of what you’re selling, you need to promote it and make it stand out in stores and online. Of course, there’s only so many window displays and creative ways to showcase your merchandise.

A photo booth is a unique way to promote your products both in-stores and online. Encourage customers to take pictures with your merchandise or finds to share on social media. For example, if you run a boutique, have your customers pose in their new favorite fits for everyone to see.

7. Promote Sales and Events

Portable photo booth equipment also gives you the flexibility to move your booth where you need it the most. You can use your photo booth to help promote sales and events with special hashtags or more.

Also, consider moving your portable photo booth around for different events. If you want to connect with consumers immediately, have the booth positioned near the front of the store. For an in-store event, create a designated area for the booth complete with props and different backgrounds that are on-theme.

8. Keep Customers Coming Back

Finally, don’t forget that having a photo booth is a great way to entice customers back to your store time and time again to take more pictures (and buy your merchandise!).

It’s also a good idea to switch up your retail photo booth with the seasons or different events. This will encourage customers to come back to take another picture with all new props and backgrounds that they can post.

Best Photo Booths for Retail Stores

Of course, not all photo booths are right for a retail store. When you buy a photo booth for your retail store, you want something that’s sleek and portable and that’s also easy to use with high-quality equipment.

The Mirror 4 Photo Booth is ideal for retail spaces because it commands attention with it’s large mirror touchsceen. The booth is also easy and brand to your store. You can even add a printer so customers can take physical copies of their photographs home.

Or, you may like the Prime Photo Booth if you want to impress customers with a sleek yet fun design and interesting filters. The DSLR camera captures high-quality images and the built in LED light means there’s no need for an additional ring light. 

Find photo booths for sale from Photo Booth International today. We offer a wide variety of everything from DSLR photo booths or mirror photo booths to help grow your retail business or start your photo booth rental company.