Seasonal Opportunities for Photo Booth Businesses
TL;DR: Running a photo booth business means navigating peak seasons and slower months. Maximize bookings by capitalizing on high-demand periods and finding creative ways to generate income year-round.
- Peak Seasons:
- Spring: School dances, graduations, and early wedding season.
- Summer: Peak wedding season, family reunions, and festivals.
- Fall: Weddings, homecoming dances, and Halloween events.
- Holiday Season: Corporate holiday parties, Christmas, and New Year’s celebrations.
- Off-Season Strategies:
- Offer discounts or incentives to encourage bookings.
- Target corporate events, trade shows, and brand activations.
- Diversify services with add-ons like yard games or audio guestbooks.
- Grow Your Business: Join PBI’s training and business club for strategies to secure year-round bookings.
Running a photo booth business means balancing busy periods with quieter ones. Smart photo booth business owners know that demand rises and falls throughout the year. The key to success is identifying and taking advantage of both peak seasons and slow seasons.
Do you know how to stay booked during slower photo booth seasons? We’ve got you covered. Let’s explore the peak seasons for photo booth event bookings and why they’re so popular. Then, we’ll suggest some creative ways to make money in the off-season.
Keep reading to learn how to stay booked and bring in cashflow all year long!
Peak Photo Booth Season
Certain times of year bring a boost in demand for photo booth businesses. It’s on photo booth business owners to take advantage of these seasonal celebrations. With some forethought, you can track trends to bring in the bulk of your annual income.
Here are the biggest seasonal business periods for photo booth owners, and why.
Spring (March – June)
School dances, graduations, and the start of wedding season all happen in spring. Many proms and graduation parties are in full swing, too. All these events make spring an early boom for photo booth bookings.
Summer (July – August)
Summer is peak wedding season, which is when photobooth business owners make a ton of their income for the year. Plus, warm weather and summer vacations mean lots of summer camo events, family reunions, and outdoor festivals. Folks love having photo booths on hand to capture these joyful memories. This time of year, weekends book up fast as events pack the calendar.
Fall (Sept – Oct)
Over time, Autumn has become a more popular season for weddings, especially in climates where warm weather lingers. Photo booth bookings stay strong through the fall months. Plus, schools host homecoming dances and communities throw Halloween parties, where photo booth businesses thrive.
Holiday Season (Nov – Dec)
Year-end holidays bring another spike in demand. Companies host corporate holiday parties and families throw Christmas or New Year’s celebrations. By December, expect to see festive events filling your calendar and bringing in business for photo booth entrepreneurs.
Creative Photo Booth Business Seasonal Opportunities
Some photo booth business owners see bookings slow down a lot after the holidays. January, February, and March are the slowest seasons of the year in this industry. The right photo booth business seasonal opportunities will keep income flowing during winter.
Off-season ideas for photo booth businesses include:
- Off-Season Specials. Offer discounts or bonus perks for events in the slow months to entice people to book.
- Corporate and Brand Events. Many companies hold conferences, trade shows, or marketing events year-round.
- Diversify Your Services. Add related rentals or upgrades to your offerings. Add-ons like yard games or audio guestbooks create extra income streams.
Book More Seasonal Business with PBI
With the right strategy, even a seasonal business can thrive year-round. PBI has the tools for entrepreneurs like you to keep the bookings coming, even in the off-season. Start with our photo booth webinar to learn the basics, or download our Photo Booth Secrets ebook for the inside scoop.
Want to get more bookings for your photo booth business without posting on social media? We have a new free, live training for you! You’ll learn about our three-step system for earning a year-round flow of leads that turn into bookings.
Once you’ve mastered the basics, you’ll be ready to join our Photo Booth Business Club for successful entrepreneurs. You’ll get the tools you need to keep growing and scaling your business fast. You’ll gain access to weekly live coaching calls to put you on the path toward earning six figures in your first year.
