How to Find Clients for Your Business

TL;DR:

Learn how to attract clients to your photo booth business without breaking the bank. Connect with potential clients on Facebook groups, leverage client referrals through exceptional service, and maintain a strong social media presence. These strategies, tried and true by successful business owners, can help you achieve your financial goals.

Main Points:

Connect with clients on Facebook groups
Leverage client referrals for effective marketing
Maintain a strong social media presence

When you set out to start your photo booth business, you’ll need a sound business plan. That requires more than just setting goals and crafting a mission statement. A great business plan also involves identifying your ideal client persona.

In other words, who are the clients you plan to engage with your business?

Even if you know exactly who your dream client is, you’ll need to put in some work to attract their attention. It’s possible to find clients for your photo booth business without investing in a costly marketing strategy upfront.

In this blog, we’ll share our top 3 tips to help you get more clients for your business without blowing your budget. These are tried-and-true tips from real Photo Booth International business owners who make as much as $100,000 a year. Continue reading to start bringing in the clients you need to meet your financial goals this year!

1. Connect With Clients on Facebook

Events and celebrations become major beacons in your clients’ lives. As they plan and prepare for their event, they frequently join Facebook groups to discuss their plans with others. These groups are full of enthusiastic potential leads who are eager to book your services. That makes them an excellent place to attract customers.

There is no reason that you, as a business owner, cannot join these pages and promote your photo booth business. Make sure to create a professional, client-facing Facebook profile. Aim to join groups targeted toward your local region. Often, these groups have the area in the name (for example, Los Angeles Brides, Baltimore Budget Brides, etc).

It’s important to read and understand all of the group’s rules before you post. For example, some groups may only allow you to post once a week, or on a designated day each month. If you fail to follow the rules, you may be removed from the group and will lose access to this free marketing resource.

It’s wise to have a “one-sheeter” price sheet ready to distribute to interested clients. This sheet should outline your rates, packages, and other fees upfront. You can also obtain customers by offering monthly or seasonal specials, such as free backdrops or props.

You can hear Photo Booth Boss Babe Leslie discuss her Facebook strategy in this interview on our YouTube channel.

2. Leverage Client Referrals

According to the business professionals at Forbes, word-of-mouth is still one of the most effective marketing strategies. When a trusted person recommends your business, your new lead will enter the relationship assured of your credibility. In the photo booth business, you can even gain referrals on the job.

While handing out business cards is helpful, the best way to find customers is to do a phenomenal job at every gig. Let your unique service speak for itself, and give your client and their guests reasons to sing your praises!

If you think it will help nurture the right leads, consider offering additional services to boost their visibility. For example, bring a free mirror photo booth to a small function with a guest list of professionals. It can help you book more corporate gigs, which can increase your revenue.

3. Maintain a Social Media Presence

Finally, ensure you have a business presence on every popular social media platform. Help the world see your business and recognize what’s out there! Curate a brand persona and interact with your leads. If possible, give them value through blogs, tips, and advice. If you establish yourself as a professional, organized company with expertise, clients will be coming to you!

Are you ready to bring your photo booth business to the next level? Register for our free Photo Booth Boss webinar to pick up the tips you need to bring in six figures with your business. We can’t wait to welcome you to the Photo Booth International family!