Photo Booth Marketing for Beginners

TL;DR: To jumpstart your photo booth business, use simple but effective marketing strategies like attending events, utilizing social media, and building an online presence. With these tips, you can land your first clients and start growing your business.

As a photo booth entrepreneur, you’re in an amazing position when it comes to marketing. You capture amazing images and videos to use in your outreach while you’re on the job! Plus, attending events makes word-of-mouth marketing super simple. Send every guest home with a business card and watch the bookings pour in!

But what do you do if you’re just starting out and looking to book your first clients? The right photo booth marketing plan can help you spread the word and book the business you deserve.

In this blog, we’re sharing the photo booth marketing strategy that will help jumpstart your business. Keep reading to uncover the photo booth marketing ideas that gave our top earners their start.

Go Where the Customers Are

Your initial photo booth marketing plan doesn’t need to be complex. Start on popular social media sites like Facebook.

Facebook is loaded with local groups full of potential clients who are already looking for you. You’ll usually find them in groups dedicated to wedding planning. Depending on your location and demographic, you may be able to find similar groups, too. Look for groups for Quinceaneras, Sweet Sixteens, Bar and Bat Mitzvahs, and more.

Most of these groups allow you to post and market your business for free. However, be sure to read all of the rules and guidelines. There may be limits on when or how often you can post advertisements.

Breaking the rules can result in your removal from these groups. If you’re courteous and respectful, you can maintain this free marketing avenue for years.

Invite Yourself to an Event

Chances are, someone you know is planning a party or event sometime in the near future. It might be a friend’s birthday party or an event at a former workplace.

When you’re starting out, consider offering your services for free (or for a steep friends and family discount) to get the ball rolling.

You’ll be able to snag authentic images to use to market and promote your services. You’ll also be able to organically spread the word about your offerings. Consider offering a discount to anyone who books after that first event.

Another idea? Connect with another new local entrepreneur and offer to set up your booth at their grand opening. You can both cross-promote using the images.

Build Your Online Presence

Nobody is going to hire a vendor with a blank social media profile or an empty website. Now is the time to begin building up your online presence.

Brand marketing for photo booths is easy on social media. Ensure you have a profile set up on every major platform and populate it with content that adds value. Use the tag system to ensure your content gets in front of more eyes. Even if followers don’t book right away, they’ll have your business at the top of their minds when it’s time to plan their next event.

Want to speed things up? Consider offering a contest for new followers. The prize can be a free rental at their next gathering or event.

You’ll increase your follower count, plus get images and videos to use to promote your business. Every attendee at the event is a potential customer, so don’t forget to pack those business cards!

Master Photo Booth Marketing with PBI

The photo booth marketing strategies above will get you started, but you need support to get to the next level. PBI has plenty of resources that can help.

Have you attended a free Photo Booth Boss Webinar or downloaded our eBook? Serious entrepreneurs can even check out our Photo Booth Business Club. You’ll get the support and information you need to start booking clients and bringing in cash.